Programs
Master in Management of International Tourism – Madrid (EAE Business School)
12 months · 70 ECTS · English · Full Time
Master in Management of International Tourism
Global Tourism Strategy · Marketing · Leadership
The Master in Management of International Tourism prepares students to manage tourism organisations and destinations in an international and highly competitive environment. The program develops strategic, managerial and analytical skills needed to understand global tourism markets, lead teams and design sustainable tourism strategies.
Students gain a holistic view of tourism management, combining finance, marketing, operations and talent development with innovation and entrepreneurship.
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Curriculum
International Structures and Finance of the Tourism Sector (12 ECTS)
- Structure of the Global Tourism Market – 6 ECTS
- International Finance for the Tourism Sector – 6 ECTS
International Marketing and Commercialisation of Tourism Destinations (6 ECTS)
- International Tourism Commercialisation and New Technologies – 6 ECTS
Talent and Innovation Management in Global Contexts (6 ECTS)
- Innovation and the Entrepreneurial Mindset – 6 ECTS
Strategic Management and Operations in Global Tourism Destinations (12 ECTS)
- Operations and Quality in Tourism Sectors – 6 ECTS
- Global Strategic Analysis in Tourism – 6 ECTS
Talent and Innovation Management in Global Contexts II (6 ECTS)
- Intellectual Capital and Talent Management in Global Contexts – 6 ECTS
International Marketing and Commercialisation of Tourism Destinations II (6 ECTS)
- Marketing of International Tourism Destinations and Products – 6 ECTS
Master’s Thesis (12 ECTS)
- Final Master’s Thesis – 12 ECTS
Quick Details
- Program Details: Master in Management of International Tourism
- Category: Tourism & Hospitality Management
- Start Date: October 2026
- Duration: 12 months
- Credits: 70 ECTS
- Study Mode: Full Time
- Language: English
- Campus: Madrid
Program Format
- Format: Full Time
- Learning Method: On-Campus
- Duration/ Credits: 20 months/ 70 ECTS
- Language: English
- Campus: Madrid
Discover Other Programs
Explore other tourism, hospitality and business master’s programs across Spain.
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Career Opportunities
- Project Manager
- PMO Specialist
- Senior Project Manager
- Project Consultant
- Scrum Master
- Agile Project Manager
Graduates work across consulting firms, multinational companies, technology firms and operations-driven organisations.
Admissions
Start your future at the Spain University
We know that choosing what to study is one of the most important decisions of your life.
That’s why we have a team of advisors at your disposal to help you every step of the way.
Studies
Bachelor’s degree or equivalent
Experience
Not mandatory
Language
Program taught entirely in English
Application Process
Start your future at the Spain University
We know that choosing what to study is one of the most important decisions of your life.
That’s why we have a team of advisors at your disposal to help you every step of the way.
In 3 steps you can become a student at the European University.
Profile evaluation or interview
Admission offer and seat reservation
Scholarships and financing options available
Why Students Choose Us
Trustworthy Advisors
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