Programs
Bachelor in Business Analytics – UNIE University
4 Years · 240 ECTS · English · On-Campus
Bachelor in Business Analytics
Business & Tech · Data-Driven Decision Making · Digital Strategy
The Bachelor in Business Analytics at UNIE University prepares students to become professionals capable of transforming data into meaningful business insights. The program combines business fundamentals with analytics, programming, data management and emerging technologies.
Students develop strong analytical thinking, technical skills and a strategic mindset to support decision-making across marketing, finance, operations and management functions.
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Curriculum (Year-Wise — 240 ECTS)
Year 1 – Foundations of Data, Business & Technology (60 ECTS)
Students build core knowledge in mathematics, statistics, economics, business and Big Data fundamentals.
Semester 1
- Introduction to Big Data – 6 ECTS
- Fundamentals of Business Administration – 6 ECTS
- Algebra – 6 ECTS
- Marketing Fundamentals – 6 ECTS
- Descriptive Statistics – 6 ECTS
Semester 2
- Microeconomics – 6 ECTS
- Probability Theory – 6 ECTS
- Business Communication – 6 ECTS
- Business English – 6 ECTS
- Mathematical Analytics – 6 ECTS
Total Year 1: 60 ECTS
Programming, Data Systems & Analytics (60 ECTS)
Focus on programming, data structures, storage tools and applied analytics.
Semester 1
- Big Data Storage Tools – 6 ECTS
- Business Creation and Management – 6 ECTS
- Programming Basics – 6 ECTS
- Data Sources – 6 ECTS
- Digital Marketing – 6 ECTS
Semester 2
- Data Mining I – 6 ECTS
- Object-Oriented Programming – 6 ECTS
- Business Law – 6 ECTS
- Accounting – 6 ECTS
- Macroeconomics – 6 ECTS
Total Year 2: 60 ECTS
AI, Security, Finance & Advanced Analytics (60 ECTS)
Students deepen their understanding of artificial intelligence, finance, ethics and advanced analytics.
Semester 1
- Sustainability and Digital Ethics – 6 ECTS
- Leadership and Team Management – 6 ECTS
- Data Mining II – 6 ECTS
- Financial Mathematics – 6 ECTS
- Digital Security – 6 ECTS
Semester 2
- Artificial Intelligence – 6 ECTS
- Financial Management – 6 ECTS
- Business Taxation – 6 ECTS
- Big Data Visualization – 6 ECTS
- Text Mining and Social Networks – 6 ECTS
Total Year 3: 60 ECTS
Professional Practice, Electives & Final Project (60 ECTS)
Final year focuses on professional readiness, applied analytics and real-world experience.
Semester 1
- Digital Business Workshop – 6 ECTS
- Business Intelligence – 6 ECTS
- Communication in Digital Environments – 6 ECTS
- Required Elective 1 – 6 ECTS
- Required Elective 2 – 6 ECTS
Semester 2
- Required Elective 3 – 6 ECTS
- Business Intelligence – 6 ECTS
- Required Elective 4 – 6 ECTS
- Internship – 6 ECTS
- Final Degree Project – 12 ECTS
Total Year 4: 60 ECTS
Quick Details
- Program Details: Bachelor in Business Analytics
- Category: Business & Tech
- Start Date: September 2026
- Duration: 4 Years
- Credits: 240 ECTS
- Study Mode: Full Time
- Language: English
- Campus: On Campus
Program Format
- Format: Full Time
- Learning Method: On-Campus
- Duration/ Credits: 4 Years/ 240 ECTS
- Language: English
- Campus: Madrid
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Career Opportunities
- Business Intelligence Analyst
- Data Analyst
- Marketing Analytics Specialist
- Financial Analytics Assistant
- Consulting and Advisory Roles
- Chief Data Officer (Career Path)
Graduates can work across consulting firms, financial institutions, industry and data-driven organisations.
Admissions
Start your future at the Spain University
We know that choosing what to study is one of the most important decisions of your life.
That’s why we have a team of advisors at your disposal to help you every step of the way.
Studies
High school diploma or equivalent
Experience
Not mandatory
Language
Program taught entirely in English
Application Process
Start your future at the Spain University
We know that choosing what to study is one of the most important decisions of your life.
That’s why we have a team of advisors at your disposal to help you every step of the way.
In 3 steps you can become a student at the European University.
Profile evaluation or interview
Admission offer and seat reservation
Scholarships and financing options available
Why Students Choose Us
Trustworthy Advisors
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